Timeline
12 weeks
Role
Product Designer
Organization
Studeyo Technologies LLP
Project Brief
Rethinking How Marketing Experiences Are Built
Addng.Plus is a platform for creating personalized landing pages at scale. This project focused on designing a modular, end-to-end design system that enables brands to build thousands of automated, visually consistent, and conversion-optimized landing pages quickly, across multiple themes, layouts, and funnel objectives.
My Role & Contribution
From Experience Strategy to Modular UI Components
I worked on the end-to-end UX design of a modular landing page system for Addng.Plus, defining the structural architecture for branding, communication, and conversion layers. I designed scalable UI components, responsive layouts, and interaction patterns that enabled automated generation of personalized landing pages across thousands of campaign variations, supporting both e-commerce and lead-generation funnels.
PROBLEM CONTEXT
The Cost of Static Design in Dynamic Systems
Addng.Plus could generate personalized landing pages, but the user experience wasn’t designed for automation. Scaling personalization meant sacrificing clarity, speed, or consistency.
As campaign complexity grew, the landing page experience began to show cracks.
Pages were manually assembled
Visual experiences were inconsistent across brands
Personalization at scale required heavy design and engineering effort
Conversion goals weren’t structurally differentiated
Shown above: original landing pages
The primary question was: How might we enable brands to create thousands of personalized, high-performing landing pages, quickly, consistently, and at scale, without redesigning experiences for every campaign?
PROBLEM CONTEXT
What We Learned From Scale and Usage Patterns
Addng.Plus could generate personalized landing pages, but the user experience wasn’t designed for automation. Scaling personalization meant sacrificing clarity, speed, or consistency.
Personalization needs structure
Without clear modular boundaries, dynamic content led to visual inconsistency and cognitive overload.
Scale breaks static design
Landing pages designed as one-off experiences could not keep up with the volume and speed required for modern marketing campaigns.
Conversion intent matters
A page optimized for e-commerce behaves differently from one built for lead generation, yet both were being forced into the same layouts.
The Solution
A Modular System Built for Automation
To scale personalization without sacrificing clarity, we defined a repeatable architecture that could flex across brands, funnel stages, and media formats while remaining cohesive.
1. A shared structural language
2. Clear rules for adapting layouts
3. Reusable components
Shown above: early system frameworks and internal planning
We redesigned Addng.Plus landing pages as a modular design system, breaking every screen into three core, repeatable sections:
1. Heading/Branding
This includes the company logo, page/product title and menu items if any. We designed three header variants based on height to support different campaign needs. Each header supported:
Logo variations
Language switchers
Like & Share actions
Privacy policy and cookie consent
Communication
This includes the proposition or messaging for the product/brand. We created three communication modules:
a) Info-Led Layouts
Designed around different media dimensions
b) Testimonials
Social proof layouts optimized for trust and scannability across all aspect ratios.
c) Polls
Interactive components to drive engagement and capture user sentiment mid-funnel.
Conversion
This includes all relevant CTAs for the user to take action. Conversion was treated as a distinct, intentional experience.We designed separate flows for:
E-commerce (product CTAs, commerce actions)
Lead Generation (forms, click-to-call, chat)
All of the longer conversion elements lived inside expandable drawers, allowing users to explore content without losing context, especially critical on mobile.
The Result
Enabling Speed, Scale and Consistency
The new design system transformed the landing pages from static campaign assets into a scalable experience engine. It enabled Addng.Plus to:
Automate thousands of landing page variations
Maintain visual consistency across brands & campaigns
Rapidly adapt experiences for different funnel objectives
Improve clarity, engagement, and conversion efficiency
reflection
Balancing Creativity With Constraints
This project strengthened my ability to design for systems, scale, and business impact. It required balancing creative flexibility with rigid structural rules, ensuring that automation enhanced, rather than diluted, user experience.It also reinforced an important lesson:
Good personalization doesn’t come from more options, it comes from better structure.